We are currently hibernating and will wake up in spring.

About Us

We believe the future of retail is in Sustainable Fashion, do you?  



Curation comes very natural to Isabella, a Swedish/Swiss educated in the arts with a long fashion career in Florence, Paris and London.

She is always looking for exciting designs and interesting artisans that combined with inspiring people create magic. Knowing how hard it is to find sophisticated brands that focus on sustainability, she sources designers and artisans from all around the world to create a unique concept with a mission to support a sustainable future. Style permeates everything Isabella does, and by creating an atmosphere where the consumer gets inspired she passes on the message.


Will was born in London and grew up in the New Forrest. He attended Cheam, St Edwards, and then went to Oxford Brookes University where he studied Real Estate Management. Will is a keen sportsman who enjoys cricket, golf, and skiing.

After completing his degree Will took a year out to travel and work. Sustainability became more important when working in Madagascar protecting marine ecosystems. Will saw first hand the effect of a throw-away society on the environment. Will has since moved to London and worked in the hospitality and property industry. He strongly believes that the future is in sustainable fashion and has joined up with Isabella to create a platform to support brands making a difference.


We live in a world where human actions have a hugely damaging effect on the environment, with fashion being the second largest polluting industry in the world. The debate about its effects are growing, and by creating The Sustainable Store we aim to promote a better way of retail. We curate a carefully selected group of brands and together with wellness experts we educate our consumers on the effects of fashion; where, in what conditions, how goods are being produced and its effect on the environment. Another topic is how we retail, and why we should buy quality that lasts forever. We want customers to start demanding more ethical practices behind their purchases.

Our mission is to build a community together with our partners and customers to promote a long term thinking towards a sustainable future, and change the way we approach fashion and retail.Brands from international designers and artisans are mixed to create a world of global sustainable style. Whilst adding to the bohemian and colourful spirit they all contribute to our mission of educating the consumer on a sustainable future.

The basement will provide a well being centre, where we will host #mindfulmondays with events such as soundbath, reiki, cacao ceremony, Women's circles etc. 

Do you think you have a brand for us? 
Contact us.