Behind the Brand... Anaskela
We sat down with Jana and Melissa from Anaskela to get the inside scoop on their beautiful towels made from recycled plastic bottles!
What inspired you to start Anaskela?
The concept was born when Melissa was traveling around the Greek Islands with children in tow. She felt that their bulky beach towels were weighing the family down and taking up too much space in their luggage, and wanted to create something better. The concept of the travel towel already existed but we could not find one that was aesthetically exciting or sustainable. So we decided that the three values, functionality, sustainability and design would be the pillars of our business and behind every decision we would make. So after many months of research and development we ended up with a super lightweight, compact, absorbent, quick-dry and sand-resistant towel, made using recycled PET bottles.
Anaskela towels are made using fibres from recycled plastic bottles… how did you come up with this concept?
When we started developing the idea of the towel, we were very mindful about what we were planning on putting out into the world. There are so many objects out there and knowing what we now know about where things end up, we wanted our product to be made of something that was already in existence, lengthening its lifespan. Lots of research led us to discover that PET bottles can be repurposed to create a yarn, which can be woven into fabric.
What’s been challenging so far?
The pandemic has been a challenge, for everyone. But as a small business we had to navigate our way through it by being flexible and focusing our efforts where most appropriate during this challenging time.
Can you give us five simple tips for living a more sustainable day to day life?
- Buy better, buy less. Choosing what you consume more carefully by considering quality and lifespan means you won’t have to buy again and again.
- Re-usable over single-use. The less demand there is for single-use plastics, the less will be produced.
- Donate instead of throwing away. Give your clothes a second life rather than sending them to the landfill.
- Take care of what you have. For textiles, wash full loads, cold when you can, only when needed and consider using a microplastic catcher.
- Leave no trace when traveling. When visiting a beach, make sure you take everything with you when you leave. We love to plan a beach clean-up whenever we go; no matter how big or small, every little bit helps.
Follow the journey @_anaskela_